What’s in a Logo, Anyway? Quick Guide to Why You Need a Logo and How You Can Make One

Image Source: ZillionDesigns.com

The logo is one of the most important and recognizable images in a company’s branding. It is the image that represents all of the company’s goods and services. The logo is often one of the first things people see, and it will make an impression on them.

That’s right!

It’s because of this that companies put a lot of time and thought into designing their logos. They want to create something that has meaning, but also want it to be as memorable as possible for their customers.

Hence, logo design is one of the most essential elements for a company. It needs to be unique, memorable and should represent the company’s values.

Explore: Which Type Of Logo Design Should You Choose For Your Brand?

How to Make a Successful Logo

To make a successful logo, there are some things that you need to consider.

  • There are many different aspects that go into creating a good logo design: colors, shapes, symbols, and fonts among other things.
  • The design should not be too complicated and should not be hard to reproduce in different sizes and colors.
  • The chosen shape and the fonts also matter a lot in this process and while you can choose any type of font, it is suggested that serif ones are easier to read while sans-serif ones look more modern.

Explore: 6 Surefire Ways Your Logo Design Can Win Hearts

Objectives of Making a Logo

A logo design can represent a company’s core values, beliefs, and ideals. It also reflects the company’s attitudes and approaches to their customers and even to their employees.

The objectives for designing a logo are:

(1) to identify your company uniquely;

(2) to appeal to your target audience;

(3) to be functional in size and shape; and

(4) to be memorable

When you take a look at the logo of a company, it’s their way of telling you who they are and what they do. A logo design reflects the company’s identity and serves as an identifier. Thus, it should be designed to be easily recognizable and memorable by either conveying the company’s core values or highlighting their product features.

Explore: 7 Elements That Make A Logo Design ‘Stick’

Steps to Creating a Logo

The first step to winning logo design is to take a step back and evaluate what you want your brand to represent.

  • What is the personality of your business?
  • What are your values?
  • What do you sell?
  • Who are you trying to appeal to?

Then, from here, comes the process of logo designing.

Explore: How To Avoid Designing Generic Logos and Overused Concepts

Process of Logo Designing

The process of designing a logo can be quite challenging. There are so many factors to consider and the design should be able to capture the brand’s story and niche in such a way that it will stand out from other logos in the industry.

Explore: 7 Steps Of A Creative Logo Design Process

When you are starting a business, one of the most important aspects is to come up with a logo that represents your company. The process of creating a logo for your business is actually quite simple. It will help you to know what steps need to be taken when designing the logo.

1. Define Your Logo’s Purpose

Before you can actually design your logo, you need to define its purpose. You should ask yourself what the logo will be used for and what message it will convey. For example, if it’s going to be used as an icon on products, you might want it simple and recognizable so people can identify them easily in the store or online catalog. If it’s going to represent your company at events or on social media, then an expressive mark that has personality might work better.

2. Gather Variety of Ideas

Brainstorming is an important first step in logo creation. This is the time where you are free to experiment with different color schemes, shapes, fonts etc. to see what works best for a company’s image.

Image Source: Freepik.com

3. Create Design Mockups

When you have a mockup in mind that you like and think people will identify with, it’s time to start creating the logo itself. You can do this by drawing it out on paper or digitally on a computer program such as Adobe Illustrator or Adobe Photoshop.

4. Design Logo Variations

When you have decided on one logo design, create its variations. This can be done in the following ways:

  • Vary the colors. This means see what the logo looks like in black, white, grey, and colorful.
  • Vary the orientation of logo. See how it looks designed vertically, horizontally, or diagonally.
  • Vary the background. Look at how the logo looks on different colored or patterned back drops.
Image Source: ZillionDesigns.com

5. Choose the Final Design

Once done with the above activities, finalize the logo.

Remember: A logo is never only about an image or design; it has meaning behind it that represents who you are as a brand. The goal of any company should be to create something that communicates their values through their logos.

Do you have one good reason to “not” create a logo?

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Michael Baker

Michael Baker

Senior Marketing manager at ZillionDesigns.com with a penchant for branding and design. Loves to read, write and play soccer.